Business marketing sometimes involves finding a normal object or product that an average person would use, and then brand it. Tote bags are popular for this tactic, as there are plenty of uses for them. Branding them is also inexpensive to the business engaging in the marketing campaign in their local community.
The likes of major department stores such as Wal-Mart carry tote bags as an alternative to plastic bags. This is ideal to catch the "green" environmentalist market and to provide for a positive public reputation. Tote bags can be reused, unlike plastic bags, and of course are degradable themselves. This is just an example of how business marketing can also help the environment.
Ask a woman to see her cosmetics- and you may just find a branded tote bag. Cosmetic retailers and suppliers brand their tote bags to help stay competitive in a very fierce market. The primary goal here is to get repeat business through brand recognition. If Avon, a popular cosmetics company, can get thousands of women to use their tote bags, you can bet that they will also be influenced to buy their other products.
As a general rule, if you are good to your community, you will have a nice loyal fan base in return. This means going out and doing things such as sponsoring a sports team. Many teams do not have budgets for new equipment, or even bags to carry them in. Giving a team a round of branded tote bags helps them out and gives them a reason to be thankful to your business. It also looks great at games where others see them.
Schools and university institutions invest in tote bags as a way to show school spirit, raise money for causes, and to supply employees with a means of carrying things in and around the offices. School tote bags are also popular among teens, parents, and families that go to sporting events. Promotional tote bags for schools can also usually be bought at a discount through most tote bag manufacturers.
Sometimes, it's more than just a simple logo or name that grabs the eye of a consumer. If you do plan on making an impact with your promotional tote bag campaign, start considering what kind of promotional content would go best. The tote bag should not just be a walking advertisement- remember that it must also be something that the end user will actually want to carry around town.
The tote bag retailers in your local area might not have the best deals. It's likely a better idea to consult Internet websites that have larger operations, better choices, and better pricing. Also feel free to ask about bulk discounts, especially if you are a non profit or a school resource.